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Internet Marketing and Public Speaking: Seven Steps to a Successful Murder Board ECommerce Articles | April 28, 2005
I recently posted an article providing tips on public speaking for internet marketers Authentic Will Butcher Jersey , and was bombarded with Emails asking me to expand on one tip in particular?how to conduct a Murder Board, a realistic simulated practice. I did so in a follow-up article providing a more detailed explanation of this practice method, which has its origins in the US military. Now, below Martin Brodeur Jersey , I provide the seven step method to conduct this invaluable practice. This is excerpted from Chapter 14 of my book, The Shortcut to Persuasive Presentations.
To have a successful and productive Murder Board enabling you to hone your skills and anticipate the difficult questions and comments requiring a response, I have found seven separate steps must be followed.
1. Recruiting 2. Sharing audience Intelligence 3. Role-playing by participants 4. Video-taping andor audio-taping 5. Critique of presenter's Style and Substance 6. Recording on cards of all questions asked 7. Revision of the presentation
Let's take a look at each of these steps.
1. Recruiting
In recruiting people to be on your Murder Board, the best place to start is with knowledgeable colleagues. Request no more than four of these colleagues to be your simulated audience.
Keep in mind Scott Niedermayer Jersey , however, that if these colleagues think that the objective of the Murder Board is only to help you look good, they probably will not want to give up their valuable time. You must give them an incentive tied to their self-interest.
They will have their own priorities. You should frame your request in such a way that these colleagues see a potential dividend accruing to them by investing their time. Remember from your own experience that "What's in it for me?" is the prime motivator for people to take action. You must find a way to have these colleagues believe they will gain some benefit by being in your simulated audience.
Reciprocity is the key. My advice is to recruit only people who themselves will speak in public.. Then you say, "If you will be on my Murder Board now Jamie Langenbrunner Jersey , I will be on yours when you must make a presentation." Presto. They see a potential benefit in the future by spending some time with you now.
2. Sharing Audience Intelligence
Because the purpose of a Murder Board is to create an environment for the presenter similar to the actual situation to be faced, it is important that those playing the members of the audience be armed with as much information about this audience as possible.
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